Based on Wang Feng's talk at the 2026 China Google SEO & GEO Conference, this guide covers pre-migration preparation, day-of execution, post-migration monitoring, and the four core principles for minimizing SEO loss during domain migration.
Based on GeFei's talk at the 2026 China Google SEO & GEO Conference, this article explains how to build a systematic SEO framework by understanding the three essences: the internet, search engines, and SEO itself.
Technical SEO fundamentals, understanding crawling and indexing, quick wins, additional technical factors, and optimization tools.
Link building fundamentals, how to build links, what makes a good link, best link building strategies, and tools.
On-page SEO fundamentals, optimization checklist, search intent alignment, title tags, meta descriptions, image optimization, and internal linking.
SEO content basics, what makes good SEO content, and how to create content that ranks in search engines.
Keyword research fundamentals, finding keyword ideas, analyzing keywords, keyword grouping, and prioritization.
Benefits of SEO, initial setup, keyword research, on-page SEO, link building, technical SEO, and free SEO tools.
Understanding how search engines build their index and rank web pages - covering crawling, indexing, and ranking factors.